Renub Research has recently released a report named “China Online Gaming Market Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2027,” providing a detailed industry analysis that consists of market share insights. In addition, the report covers research on competitors and areas and current advancements in the China Online Gaming Market. The China Online Gaming Market shall expand at a CAGR of 8.45% from 2022 to 2027. China is the ‘Gaming Industry Capital of the World,’ comprising about 25% of the global video game industry. Nearly half of China’s population is gamers, and online games are played using various devices such as video game consoles, personal computers, and mobile devices. In addition, providers offer multiplayer modes, downloadable content and in-game chat for free or through fee or subscription models.
China’s gaming market is highly lucrative, with international companies investing in Chinese gaming vendors or sponsoring professional players’ teams. The growing popularity of eSports is one of the primary reasons for the industry’s growth, with tournaments broadcast online. In addition, Chinese companies are embracing digital transformation to enhance production efficiency, as seen with Tencent Games’ announcement of seven projects. Furthermore, the adoption of mini-games within mobile apps like WeChat is driving growth, and the modernization of cable networks and cloud infrastructure provides abundant resources for gaming services, making it one of China’s fastest-growing sectors for cloud computing.
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However, the China online gaming market suffers from concerns over gaming addiction, regulation, and censorship of certain games by the government, and the rise of counterfeit and pirated games, which can lead to revenue loss for legitimate gaming companies.
Continuous growth of mobile gaming remains a critical factor in boosting the China online gaming market
Mobile gaming has been the main growth driver in the China online gaming market, as more users access games through their smartphones and tablets. This trend shall continue as mobile devices become more affordable and accessible, with the maximum revenue generated through the rapid increase in China’s internet access via Wi-Fi and the widespread adoption of 4G and 5G. In addition, the market has seen higher growth among the age ranges of 13-20 years, and turning mobile devices into powerful gaming platforms has significantly driven the market.
Category- China’s Online Gaming Market breakup into three types;
1. Mobile Gaming
2. Client Gaming
3. Web Gaming
During the forecast period, males will dominate the China online gaming market
The sovereignty of males in China’s online gaming market is because of factors such as the historical perception of gaming as a male-dominated activity, marketing strategies of popular games towards male audiences such as multiplayer online battle arena (MOBA) games and first-person shooter (FPS) games, and cultural and societal factors in China that put pressure on men to engage in competitive activities and women to focus on academics add to their growth in China online gaming market. Nevertheless, the gender imbalance is decreasing due to increasing interest among women in gaming and game developers creating more inclusive content.
User- China’s Online Gaming Market breaks up into two types;
1. Male
2. Female
Young age group has ascendancy in China’s online gaming market due to increased Internet accessibility and smartphone usage
Younger generations are more likely to be tech-savvy and have grown up with technology, making them more comfortable using digital platforms for entertainment. Additionally, the increasing accessibility and affordability of the Internet and smartphones have made it easier for young people to access online games. Furthermore, younger age groups may have more free time and disposable income, which they can use to spend on gaming. Finally, the popularity of social media and the ability to connect with friends and strangers through online gaming may also be contributing factors to the young age group’s involvement in the China online gaming market.
Age Group- China’s Online Gaming Market breaks up into five types;
1. 18-24 years
2. 25-34 years
3. 35-44 years
4. 45-54 years
5. 55-64 years
Competitive Landscape
NetEase, Tencent, 37 Interactive Entertainment, Zhejiang Century Huatong, Net Dragon, King Net Network, Yoozoo Interactive, and Perfect World Entertainment are significant players in the China Online Gaming Market.
Key Players-All key players have been covered from 3 points such as
• Overview
• Recent Developments
• Financial Insights
Company Analysis
1. NetEase
2. Tencent
3. 37 Interactive Entertainment
4. Zhejiang Century Huatong
5. Net Dragon
6. King net Network
7. Yoozoo Interactive
8. Perfect World Entertainment
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