SEO- An Overview
SEO, or search engine optimization, is a set of techniques that aid a website’s visibility in the SERPs of major search engines like Google and Bing. An SEO company in Jaipur provides all SEO services, like technical SEO, on-page SEO, and off-page SEO, to help a business rank its website higher in SERPs.
Three core components help with visibility. They are:
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The type of content search engine gets queries from their customers
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How Google and Bing work to index, discover and serve content in SERPs
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How to promote your website and optimize it to ensure the search engine knows about it
SEO is ever-changing. However, there are a few fundamentals that remain the same. Moreover, knowing the importance of SEO and the myths associated with it can help a provider of SEO services in Jaipur create the best SEO strategy to help their clients.
Why is SEO important?
It increases rankings and visibility
When a user searches for a product or service online, Google shows thousands of results. However, users are never likely to get past the top 5 or top 10 results. A business wants its website to be among the top results. SEO strategies can help a business rank and gain visibility.
It increases web traffic.
SEO helps with organic search traffic. When people see your site at the top, they will choose to explore it. Thus, it increases the number of visitors to your site, which increases traffic and helps with conversions.
It helps your business grow.
When your business gets more traffic, you get more customers on your site. Thus, your lead conversion rate will increase, helping your business grow.
4 common SEO Myths
For SEO beginners, knowing the common SEO myths and ensuring you do not fall into their pitfalls is essential to better SEO.
Myth 1: Google penalizes duplicate content.
It is a myth. Google understands that there will be some duplicate content on the net. Unless the entire content is duplicated, Google will not penalize it.
Myth 2: PPC advertising impacts ranking
Again, a myth! Google does not favor a website running PPC advertising. In fact, the algorithm for organic search differs from the PPC one. An SEO company in India working on getting organic traffic for its clients through white-hat practices while running PPC on the side will have its benefits. But there is no impact on ranking.
Myth 3: Word length matters.
There has been so much discussion on this, suggesting that more words mean better ranking. However, if you study this claim carefully, you will understand it is just a myth. The content’s word count does not impact the ranking in any way.
Myth 4: It takes three months for an SEO strategy to show results.
Again, it is a myth that SEO companies with inexperienced experts tell their bosses or clients. The truth is, it depends on your strategy, how consistent you are, and more. For instance, if you are in a low-competition market, you can see results quickly. 90 days is not a benchmark to start seeing improvement in your rankings.
Best SEO practices
SEO services in Jaipur can get results only when they use the best SEO practices, which we are discussing below.
Create a website that provides a user-friendly experience.
The first practice to use is to design a clean website. It helps create an aesthetic and user-friendly website, ensuring an optimal user experience. Optimize the site for mobile devices and ensure it is easy to navigate and loads fast.
Integrating schema markup and structured data
Another best practice is to use schema markup and structured data to their full advantage. These help search engines understand the context of your site’s content. It enhances your search engine listings, giving you better results.
Having a sustainable SEO strategy
The most important practice is to create an SEO strategy. Do not use black-hat practices or quick fixes. They may give you results in the short term, but they will not last. Instead, focus on creating high-quality content, backlinks, and more.
Optimize for local search
Local SEO is crucial, as it makes your business visible to the local people who can access it. If you are not optimizing for local SEO, you will lose your business to competitors.
Conclusion
SEO is a continuous process requiring consistent effort and being up-to-date on trends. Knowing these SEO basics or fundamentals helps an SEO company in Jaipur help their clients reach the top of the SERPs. From startup owners to website owners and bloggers, these basics will help SEO experts embark on their journey and empower their clients too. To have a site with a higher SERP ranking and organic traffic, SEO is non-negotiable. Moreover, pay attention to the web hosting you use because it can impact the speed, quality, and navigation of your site. And all these features are essential to SEO.
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