If you are using Instagram to grow your business, you have the right idea. It is one of the two most popular social media apps in the United States. The next step to turning your Instagram presence into undeniable results is simple: start increasing your Instagram Likes.
Instagram Likes includes all the ways users can interact with your content: liking, commenting, sharing, and saving. When Likes are high, it means your audience may feel strongly enough about your brand to make a purchase.
Higher Likes can also help your content be prioritized by the Instagram algorithm, meaning you reach more and more of the right people who might be interested in your brand.
Just a large number of followers does not guarantee a high Likes rate. To activate your followers, you need to focus on building an active community of people who will stay loyal to your brand.
How to increase your Likes on Instagram:
Track your Likes on Instagram:
Have you ever tried checking your current Likes level on Instagram? To access this information, go to your Instagram profile and tap the hamburger menu in the top right corner of the screen, then tap “Information.” The data you’re looking for can be found in the Overview section, which provides more detailed breakdowns based on what you’re trying to find out. This information is indeed only available after you upgrade to a professional or creative account. These Instagram posts, stories, check-ins, live streams, and channel Likes metrics are critical to understanding where you stand before investing more in your account.
Create valuable content:
Saves and shares are the two most valuable types of Followers you can get on Instagram. To benefit from these unique interactions, provide value on your Instagram account. Create content that users will want to come back to again and again and share with their friends, but don’t make it boring. Marketing on Instagram always requires exceptional images, regardless of the context.
Creating engaging infographics is an easy way to convey helpful tips or insightful facts. Create a visual step-by-step breakdown of the process or design colorful charts and graphs.
Passion Planner’s Instagram profile is full of examples of this type of useful and engaging content.
If you want to keep your caption simple but highlight a lot of information at once, create an Instagram carousel post. You can divide the information into multiple charts and avoid confusion in the text. Carousel posts are the most engaging type of posts on Instagram, so they’re useful for your profile stats.
Master Your Aesthetics:
Visuals are dedicated exclusively to Instagram; You make the first impression on this platform. However, if you don’t pay attention to branding, a user’s first contact with your brand could be their last.
Instagram users want aesthetic content in their feeds. If they want to follow you and help increase your Likes rate on Instagram, they need to know that you can consistently provide high-quality visual content.
Here’s the good news: you already have a portfolio integrated into your profile: your Instagram grid.
As users scroll through the grid, they should see branded graphics, images with complementary filters, and other features that relate to your brand vision. You can also post images with similar color schemes side by side or insert graphics with quotes into each other posts, as SLP Now often does.
Video Content Include:
Instagram is promoting videos more than ever by highlighting user-created Reels – short TikTok-style videos – in its tab.
In addition to creating Reels, you can use your Instagram business account to live broadcast, post to IGTV, and upload short animations to your channels and stories.
Motion graphics have the added benefit of grabbing attention and conveying emotion, avoiding the situation where most people scrolling through Instagram end up watching videos with no sound.
The video has a permanent presence in our Instagram feeds – and across the web. Statistics show that 91% of active users watch video content on Instagram every week. Incorporating videos into your Instagram strategy can increase Likes among all users who already view this type of content.
You don’t need to know how to edit professional videos to master an IG video. Like Instagram’s top influencers, small business owners can stand out from the crowd by getting behind the camera and simply talking to their followers.
Connect with Instagram users:
Nobody likes the feeling when someone reads. What’s better than ignoring your followers is simply tapping the heart icon when they contact you. Imagine trying to start a conversation with someone and they just smile and walk away – not the best way to make someone feel listened to.
Whenever an Instagram follower interacts with your brand, you should respond immediately. Show your followers that you’re listening by thoughtfully responding to comments, private messages, and content in which they tag you.
A good brand response can encourage followers to re-engage in the future while creating a springboard for strong relationships.
Would you like to further advance your commitment? Grow your engaged community by connecting with like-minded users yourself! Be proactive and take the first step. Comment on posts from accounts with similar audiences to gain visibility among your followers.
You can also follow relevant hashtags to find and comment on prospects’ posts directly in your feed.
Use Hashtags and Location Tags:
Adding hashtags and location tags to your Instagram posts is an easy way to make them more searchable. If a user follows one of the hashtags on your list, your post may also appear directly in their feed. These two types of tags can easily increase Likes on Instagram by showing your posts to people who already have similar interests.
So how do you know which Instagram hashtags to use? Broad hashtags like #interiordesign won’t be as useful as niche hashtags like #midcenturyhome. More specific hashtags also help you better target your audience and increase the relevance of their feeds. Searching for hashtags can be as easy as using Instagram’s search bar. Start typing terms and see what suggestions come up. Then use those that contain between 5,000 and 500,000 related posts – the perfect range to generate a reasonable level of interest without getting lost in the crowd.
You can take a similar approach when selecting location tags. Tagging a state is way too general, while tagging a location that isn’t your main target may be too specific unless you’re tagging your store to attract potential buyers to your location. City or community tags are generally best for generating good Likes and attracting new followers in your area.
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